Pima Sans is a neutral but friendly sans for branding and wayfinding. Moderate contrast aids reading and subtle curvatures give an informal feel at large sizes, while adding texture at small sizes. Lowercase letters are slightly condensed, setting it apart from other, more geometric sans serifs.
Slightly top-heavy capitals and numerals add a touch of personality, as do unconventional details like a reversed ear on the lowercase g and a ‘capital ampersand’ as a contextual alternate.
Created in July 2019 as a personal project (WIP).