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Claudia Lima

 When psychologist Claudia Lima launched a personal organisation business, she needed a simple but flexible visual identity system.

When psychologist Claudia Lima launched a personal organisation business, she needed a simple but flexible visual identity system.

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 Lavender was the selected as the brand colour for its therapeutic and calming properties. The logo adapts to any format, and other elements are organised in a clear grid.

Lavender was the selected as the brand colour for its therapeutic and calming properties. The logo adapts to any format, and other elements are organised in a clear grid.

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 Designed in 2018 in Rio de Janeiro.

Designed in 2018 in Rio de Janeiro.